Kylie Jenner and Kim Kardashian get a dig at Facetune, digital retouching app

In a post, Kylie Jenner immortalises her adventures in nature, or 'Kyventures' as she calls them in the caption. The entrepreneur, with her 378 million followers, is among the most followed celebrities on Instagram, thus surpassing even her very famous older sister Kim Kardashian who has collected (for now) ''"only"'" 341 million.

This is also why the latter is quick to point out an oversight to Jenner: there is no tag for her Skims brand, which Kylie Jenner was wearing at the time. 

The 42-year-old does so by commenting directly below the photo: 'Can you tag Skims please? LOL." The 25-year-old's response was not long in coming: 'I had to steal it (the garment) from mum's house and now you want me to promote it?!! wow @skims'.

This exchange has raised a mini fuss: some say it is a natural and ironic banter between sisters, some perceive rivalry between businesswomen, some smell a fight and some see it as an alternative publicity stunt to sponsor the brand.

The affair was republished by the Instagram page @CommentsByCelebs, famous for collecting the comments of stars under the posts of other stars. 

Unexpectedly, under the post about Kylie, Kim and their alleged feud over not being tagged, a comment from the official Facetune profile pops up! Yes, indeed, one of the world's most famous digital retouching apps, which, in no uncertain terms, launches a dig at both of them, taking up and reiterating Kim's comment: 'Can they please tag me? LOL'.

A clear allusion: the Kardashian-Jenners edit their photos and do so without giving credit to the medium that makes it possible for them to do so.

That their photos, as well as those of millions of influencers and others, were often retouched is nothing new, but... to have the truth thrown in your face by the app that gives you the tools to edit that same face is unexpected and a little bit funny.