Zendaya, Lisa, Chiara, Lucia… Who are the heroines of the Bulgari film?



The Italian jewellery house is the first to present, during the Toronto Festival, a documentary film on the secrets of its professions and its ambassadors from all over the world, to be discovered on Prime Video and Canal+.

Zendaya isn’t where you’d expect her to be. The movie star is at the top of the bill in the first documentary film of this scale ever presented by a jeweller. The history of the world of fine jewellery has been going on for a long time, and from Cannes to Venice to Hollywood, jewellers are doing everything they can to adorn the divas of the big (and small) screen. And it was at the Toronto festival, of which Bulgari is the official partner, that the Roman house unveiled Inside the Dream and its 100% female cast: Zendaya, of course, but also Lisa from the Blackpink, the Italian muse Chiara Ferragni, the model Lily Aldridge and the actress Priyanka Chopra Jonas.

The film’s superheroine is none other than Lucia Silvestri, Bulgari’s artistic director and stone buyer – one of the few women in a very male-dominated field. This genuine Roman began her career at the age of 18: her experience and personality are in a class of their own in the highly secretive world of gems, which she searches the world over before combining them in skilful combinations of volumes and colours on her office table in the heart of the Eternal City. And she does not hesitate to confide: “I believe I am the woman who buys the most beautiful stones in the world.

Directed by French director Matthieu Menu and produced by the independent company Terminal9 Studios, the film brings together these new Funny Ladies around the creative journey of Lucia Silvestri, who is followed in her peregrinations around the world to track down the most beautiful sapphires, rubies and diamonds, as well as an extraordinary four-kilogram emerald rough, reserved of course for the creation of a very special piece. Among Bulgari’s unusual jewels is the Serpenti Hypnotic Emerald necklace, adorned with a 93.83-carat cabochon-cut emerald, and first worn by Zendaya at the 2021 Venice Film Festival – before it is seen in Paris at the presentation of Bulgari’s largest ever high jewellery collection. In Venice, Matthieu Menu was on hand to capture the moment the American actress discovered the necklace she had brought to her suite, just moments before making her most talked-about fashion appearance at the event, in a second-skin dress by Valentino.

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